In this episode of Jeff & Jamie Feed, we’re taking you behind the scenes of launching Olivelli Deli, our new 82-square-foot walk-up sandwich shop in Charlotte’s NoDa neighborhood. We share why we made the difficult decision to close Reigning Doughnuts, what inspired the new concept, and the realities of opening a business when the doors are open and guests are already lining up.

From unexpectedly high demand and staffing adjustments to designing a menu for an incredibly small space, we discuss the wins, the setbacks, and the lessons we’re learning in real time. We also dive into our approach to housemade bread, imported Italian meats, handcrafted soft serve, and why every ingredient has to earn its place in a kitchen this small.

Whether you’re a restaurant owner, entrepreneur, or simply curious about what goes into building a food business, we hope you enjoy a peek at the first few days of bringing a new concept to life.